It wasn’t just a marginal half-bootleg version for geeks - on the contrary, if it was something potentially widespread, then it became the standard. If Apple recognized something, then it really existed. This is an iconic company after all, a style seller, a leader of minds and moods. Well, that is Apple’s role in mass culture. But it was Apple who attracted huge media publicity with this innovation, and media in its turn, stirred up public and professional interest in marketing and advertising circles. Furthermore, in the third-quarter of 2015, 84,7% of all smartphones sold across the globe worked on this particular OS, and only 13% were powered by iOS. Adblock Plus and other providers of ad blocking extensions for desktop browsers, could now bring their products to the App Store for Safari.īy then, ad blocking had long been available on Android devices. This version supported content blocking extensions for Safari. An apple of discordĪ crucial moment in the history of ad blocking occurred in September 2015 when Apple made the new version of its operating system - iOS 9 - available to all its mobile users. This helps save bandwidth and download time. Blockers prefer to prevent browsers from requesting ad content, rather than hide it when it has already been installed. And this list should constantly be supplemented. To do this, a program needs a list of rules that describe ad sources and undesirable elements. The first versions of blockers traced images of a certain size in page codes that were typical for popular banner formats.Ĭurrent ad blocking software employs two main principles: it blocks requests to the source of the ads that are loaded on the page (advertising services and networks, for example, Google AdSense) and hides elements that fit certain criteria from the user’s view. There was no such outcry when banner blockers for web pages first appeared. Now they can avoid an ad altogether by just cutting it off!" Ad fight anatomy People will no longer just switch channels (where they can be caught) or go to the kitchen (where they can still hear the ads). Marketing experts writhed in agony when video cassette recorders first started gaining popularity. An advertisement is an unwelcome communication that distracts attention and intrudes at its own discretion and for its own purpose. For as long as advertisements have existed, people have been trying to avoid them.
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